Home Health Black Friday: not all offers. How not to take the bait

Black Friday: not all offers. How not to take the bait

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Here we are. Next Friday (November 26th) is Black Friday. The most awaited Friday for those looking for the right offer to buy something. Even if, as has been happening for some years now, offers and discounts have been seen for some time. Because now more than Black Friday it has become a “Black November”, with opportunities that last all month.
The doubt – legitimate – is that often behind this giant wave of marketing and screams, offers can be hidden that in reality are not. Or that, at least, they can also be found at other times of the year. Because often among the products on offer there are several on the market for years, and therefore the discount percentage is true only if it refers to the list price, and not if it refers to the price at which that item can usually be found. For example – both on the most well-known online marketplaces and in physical retail – that same item has already been discounted in the past, and perhaps even at a lower price than the one proposed for Black Friday.

The guide to finding the right price

So how can we move in this jungle of offers that cover the walls of cities and advertising spaces on sites and social networks? Keeping a history of the price of an asset would be objectively impossible. For this we are helped by some sites that do just that. Two in particular are very reliable and simple to use. These are “Camel Camel Camel” and “Keepa.com”. They are sites, quite similar to each other, that allow you to find out what is the maximum price and the minimum price at which the object you would like to buy has arrived in the past. The first works with Amazon products, and just paste the link of the product found on Amazon in the search string to bring out the graph with the historical price. The second (Keepa.com) is instead a comparator that brings together the historical offers that have appeared on multiple marketplaces, and works by directly entering the name of the product. In both cases, the sites offer the possibility to install the browser extension, so that the result on the product you are about to buy becomes easier to obtain, and without leaving the seller’s site.

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So let’s take a concrete example.

On Amazon, in the category “the week of Black Friday” we were struck by the offer relating to the “Princess Air Fryer Delux Oven”. It is sold at a price of 129.99 euros, with a 29% discount compared to the list price (182.99 euros). It seems like a great opportunity. By inserting the link of the fryer on “Camel Camel Camel”, we discover that the same product was sold for 104.99 euros in November a year ago. And the same result is provided by Keepa. So 25 euros less than the offer in effect these days. The same goes for the LG 24ML600S 24 ”FULL HD monitor: a year ago it was on offer at 120 euros, today – for the week of Black Friday – it is offered at 10 euros more. Another very useful tip concerns purchases in physical stores. Also in this case you can search for the product on the price comparators and see the historical price trend, in order to understand if the offer is one to be seized on the fly or simply a trick. these days are not the most convenient. Indeed, in most cases these are products actually sold at never so low prices. But checking the trend on price comparators remains a good solution to look for real savings. And if the discounts do not seem so satisfying, you can always put the product you are looking for in a wish list and check the price trend so as to buy it at the right time.

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