CineVR is the first permanent Italian cinema completely dedicated to VR, with an 8-hour continuous daily program that offers films conceived and conceived with this technique. Created in collaboration with Rai Cinema, it replaces the areas dedicated to 3D and Love & Death, two of the thirteen chapels that surrounded the Temple Hall, the heart of the museum and the Mole Antonelliana. As explained during an online presentation event, new collective projections with VR viewers will be presented every month and meetings with experts and professionals in the sector will be organized. «We already have programming and shorts produced by us – Paolo Del Brocco, CEO of Rai Cinema, explained to Sole 24 Ore. Virtual reality may seem disturbing but it responds to digital literacy needs and above all attracts a younger audience ». Until now, virtual reality cinema has always been considered a child of a lesser God than gaming. Yet, the potential by reducing interactivity makes this technology particularly interesting for studying new forms of directing. “It is not comparable to other experiences – underlines the CEO -. The short is a content that lends itself well to this technology but we are at the beginning of a broader exploration ».
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How does it work.
On the 40 chaise longues of the Temple Hall it will be possible to watch, only and exclusively by reservation, the preview of the films that will be loaded on the viewers of the two rooms from the following day, implementing a video library that will be enriched with titles that will become part The public entering the National Cinema Museum will be able to choose one of the films in the viewer library and book the viewing directly at the virtual reality desk. The projections will be in a continuous cycle and a technologically advanced sanitation system allows the viewers to be sanitized in 1 minute, ensuring the standards required by current regulations. «Mind you – he clarifies – I believe that classic cinema will never die. Virtual reality represents a different production mode, it is animated by new actors and new production subjects and is able to generate very strong emotions. Think about experiencing a live concert on stage near your favorite artists. We must therefore accept that cinema, like the internet, has a long tail, with complementary forms of expression, as happens with streaming television ».
The first releases.
The shorts ‘Happy Birthday’ and ‘Revenge Room’ and the documentary ‘Lockdown’ will be the first three contents of the Museum’s VR programming. Revenge Room by Gennaro Coppola (2020, 8 ‘), with Eleonora Gaggero, Luca Chikovani, Manuela Morabito and with Violante Placido with the extraordinary participation of Alessio Boni. A multi-platform story with a strong social value that addresses a highly topical issue: the porn revenge (linear version and VR 360 °). A One More Pictures production with Rai Cinema
The film premiered in the VR version
Happy Birthday by Lorenzo Giovenga (2019, 8 ‘), with Jenny De Nucci, Fortunato Cerlino
and with the extraordinary participation of Achille Lauro. A transmedia project on a complex issue such as that of social isolation. Identified with the Japanese term “hikikomori”, more and more widespread among young and very young people (linear version and VR 360 °). A One More Pictures production with Rai Cinema
Lockdown 2020. The invisible Italy of Omar Rashid (2020, 12 ‘). A docufilm that tells, through the use of virtual reality and the voices of Matilde Gioli and Vinicio Marchioni, a unique journey into the beauty and desolation of the most important Italian cities of art during the Covid-19 emergency.