One of the most iconic photos of Steve Jobs is the one shot by Diane Walker in 1982 for Time. Jobs sits on the floor of his Los Gatos, Santa Clara County home, lit by a large, elegant Tiffany lamp. He has a cup of tea in his hand.
Jobs was 29 at the time. He led a Spartan life although he was already very rich and just at the beginning of that year he ended up on the cover of Time, thanks to it the success of Applethe company he founded with “the other Steve”: Wozniak.
“He was fun, one who learned everything quickly,” Diane Walker said on the day of death of Steve JobsOctober 6, 2011. “I’ve always loved his sense of design,” added Walker, who had photographed Jobs for the first time in 1982, in the Stanford dormitory, and then she became friends with him.
The shot of Jobs in the empty house it is emblematic of the philosophy that the entrepreneur has adopted in life and work. “Simplicity can be complicated – Jobs said -. You have to work hard to free your mind and make everything simple “. It can be done with home decor. And it can be done with a computer factory, creating complicated machines with simply perfect aesthetics.
There are photos, like that of Steve Jobs from 1982, announcing a revolutionary future. They are not always revelations. Indeed, sometimes the seeds of change hide in the details of a shot. They must be searched with a magnifying glass.
That’s what he intends to do Snap to the future, the new web series of Italian Tech, the Gedi hub dedicated to new technologies. It is the story of epic shots from the past that anticipated the future. We are not talking about simple portraits, close-ups of the innovators. Each photo was chosen because, in addition to the protagonists of innovation, it contains details that enrich the story and which, at times, end up being history itself.
In addition to Steve Jobs, we will tell a young man Bill Gates photographed in the center of the computers that have started a real one computer revolution. And then, again, the story of JoAnn Morgan, the first female engineer to have received permission from NASA to remain in the control room during a launch. And what a launch: that ofApollo 11 which will bring the first men to the moon.
Every time the camera’s viewfinder will search for details that will allow you to understand, more deeply, the moment immortalized.
Ten episodes, ten stories. It starts with Steve Jobs and then, once a week, all the others will come out.