Customers to rethink: between digital channels and sustainability, how the policy changes

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The pandemic has radically changed the personal goals and priorities of 50% of consumers, significantly impacting the purchasing processes of a new category of users. The so-called “reimagined customer“, Unlike traditional customers, they are characterized by a deep attention to new elements such as the accessibility of services, personalization, sustainability and health and safety.

It will be this set of elements that will draw the demand for new insurance services …