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Instagram was originally a very character photo sharing platform, but it has been changing since it was acquired by Facebook. Uploaded by IG Director Adam MosserifilmSaid “We are no longer just a photo sharing app.” Specifically, Mosseri believes that users go to IG for “entertainment,” rather than a messy market.
Mosseri also acknowledged that the market is fiercely competitive, and even named TikTok and YouTube as strong opponents, and there are others catching up. In order to maintain the competitiveness of IG, they need to change. One of them is to strengthen the application of suggested content, including adding more suggested posts on the user’s homepage, and also to strengthen the content of the video, such as full screen and immersion. Style movies, etc.
Simply put, the future development of IG will become closer to TikTok. Although all the signs of the past have been revealed, this time it was from the high-levels who said it, mainly short videos and suggested content, so that users will spend more time on IG.