It is an innovative startup, and therefore born to work with digital technologies, but it makes human cognitive intelligence, and that of its community of experts in particular, the added value through which it proposes itself to companies to help them create digital services aimed at to the consumer. E-commerce apps and showcases in the lead.
The story of AppQuality begins in 2015 in the “Mobile Lab” research center of the Politecnico di Milano and Cremona and bears the signature of three former students, Edoardo Vannutelli, Filippo Maria Renga and Luca Manara (who is now the CEO of this startup) : the idea was to improve the quality of mobile applications by asking users themselves to test them to find any malfunctions.
«Human» validation
In recent years, the company has put in place a range of solutions that they have in crowd testing and in the Ux (user experience) testing its most advanced expressions and which reflect a common approach: putting end consumers and the usability and accessibility of a product at the center and involving one’s own community (the crowd) of real people at all stages of the product development process, from design to release.
Testing the software of an e-commerce site or service internally, they observe from AppQuality, however, is a job that requires time, a lot of resources and is usually never enough to have the guarantee of launching an error-free solution on the market. .
The startup’s recipe – which has already convinced leading companies such as Pirelli, Costa Crociere, De ‘Longhi, Enel, Lottomatica, Intesa Sanpaolo, Axa – is well summarized by Manara: “You don’t design what the designer likes, but the experience that satisfies the user. And also in the validation of the results we remain human-centric, relying on a network of flesh and blood experts who check every report in real time, certifying its quality and removing duplicates ».