Home » Explore, learn, act: Apple’s plan for Earth Day

Explore, learn, act: Apple’s plan for Earth Day

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Explore, learn, act: Apple’s plan for Earth Day

Explore the beauty of nature, learn about the problems communities around the world are facing due to climate change and take action to protect the planet. These are the three pillars on which Apple wanted to base its initiatives on the occasion of the Earth Day 2022.

Technology

What’s eco-sustainable inside a smartphone

by Bruno Ruffilli


Thanks to 25 new guides from Lonely Planet, AllTrails and The Nature Conservancy in the United States and Canada, it will be even easier to discover green spaces, urban routes and trails on Apple Maps. Those with an Apple Fitness + subscription will be able to participate in yoga sessions, meditations and bike, rowing and treadmill workouts. In addition to listening to a new installment of We Run, to be accompanied through the beauties and sounds of Yosemite National Park on a pop and rock playlist, and a coaching that encourages you to embrace nature, wherever you are. A new installment of Strolling with Doctor Jane Goodall is also available. On April 22, after completing a workout of any kind of at least 30 minutes, Apple Watch users can win a limited edition medal.

Social

On Instagram and Facebook, fundraising for the Planet is done with a reel


On the same date, it will be possible to learn about the innovations behind the iPhone 13, including the recycling robot Daisy, with a new immersive experience in augmented reality on Snapchat. In addition, Apple Stores around the world invite customers to inquire about the company’s environmental commitment with special decals on their shop windows. Apple News, Apple Books, Apple Podcasts and the AppleTV app will feature curated collections of content that allow you to learn more about the world of nature, delve into the topic of the climate crisis and find out what science is doing about it, and meet communities that are actively strive to reach concrete solutions.

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On the App Store, users can discover apps that help to positively influence the communities they belong to and the Planet, such as apps to monitor the ecological footprint or those that allow you to get in touch with organizations active in protecting the environment such as Earth Hero and Milkywire. In addition, until April 22, Apple will donate $ 1 to WWF for every purchase made using Apple Pay on apple.com, the Apple Store app or Apple Stores.

Internet

The great challenges for climate, electricity and used cars: what Italians are looking for on Google and Maps

by Simone Cosimi


On the occasion of Earth Day, Apple also released the Environmental Progress Report 2022. “As people around the world celebrate this event, we are making real progress in our work to address the climate crisis and to get to create our products. without taking anything away from the planet “, he explained Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “The rapid pace at which we innovate allows our teams to use today’s products to make tomorrow’s products, and by transitioning our global supply chain to clean energy, we are paving the way for more companies.”

The report highlights how the company is expanding the use of recycled materials in all of its products: it has introduced certified recycled gold for the first time and has more than doubled the use of recycled tungsten, rare earths and cobalt. In 2021, nearly 20% of all materials used in products in 2021 were recycled. Apple has also introduced innovations in the field of recycling and procurement of materials, because recovering more materials for use in new products helps to reduce extractions: to help recycling partners, it has announced Taz, a machine that takes an innovative approach to improve the recovery of materials from the traditional recycling process of electronic devices.

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