Following Formula 1 on twitter will be easier and easier thanks to a partnership between the two partners and the further expansion of digital coverage dedicated to fans who will have more and more live news from the track and paddock available.
Finance
Elon Musk is the largest shareholder of Twitter, with 9.2%. Here are the others
by Carlotta Scozzari
The partnership builds on F1’s diverse and global fan base on Twitter, which generated a volume of over 70 million tweets globally in 2021 – an increase of 63% over 2020. With more than 7.5 million tweets. follower on the official twitter page (@ F1), this sport continues to attract a young and increasingly active audience: 65% of users who tweet on the subject, in fact, are under 35 years old. Also, thanks to the last season – one of the most exciting ever – 2 million women joined the conversation on twitter in 2021.
Social network
Elon Musk joins Twitter board: “It will make us stronger in the long run”
by Emanuele Capone
