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Facebook changes its name, the whole truth

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Facebook is about to change the name of thecompany under which a large number of technological and digital products are now gathered. The great galaxy called Facebook ”now incorporates under the same company name, in addition to the largest social network on the planet, also the social network of images Instagram, messaging apps such as Whatsapp and Messenger, platforms and tools for using virtual reality such as Oculus. According to the American technology site The Verge, Mark Zuckerberg plans to rebrandize ”his empire. And it does so at a critical moment for Facebook, at the center of controversy and increasingly pressing political and media attacks.

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The new name is expected to be announced on October 28th during Connect, lannual event that Facebook dedicates to developers to present the latest news in the field of virtual reality and augmented reality. The name should have to do with a new concept of reality, that metaverse ”which is establishing itself as the most fertile development ground in Silicon Valley in recent years: lparallel digital universe in which people can communicate by passing from a platform or technological tool to allother and interacting with each other and withuniverse real “quickly and easily.

Facebook isn’t the first tech company to accomplish thisname change operation after years of acquisitions, expansions and development in sectors other than the one in which it was originally consolidated. Even Google in 2015 developed a corporate reorganization with the birth of Alphabet inc., Indicating that theThe company was no longer just synonymous with a search engine but encompassed many other products and platforms – from Youtube videos to self-driving cars, Calico’s longevity pharmaceutical research to Verily’s diabetic glucose-measuring contact lenses. As well as thenext year Snapchat became Snap Inc., withstart of research in the field of wearable cameras.

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A new name for a new road with many outlets, therefore. Which in the case of Facebook would however also be aimage operation: detach as much as possible the reputation of theFacebook company from that of the social network Facebook, increasingly compromised by scandals such as that of Cambridge Analytica on data leakage, by political and judicial investigations in the USA, by clashes with governments in Australia and in Europe, by the increasingly disruptive revelations of the same employees, most recently the whistleblower Frances Haugen, on the lack of transparency and ethics now dominant in Zuckerberg’s world. Then there is the great political battle just opened in the US to break the monopolistic concentration of Facebook which over the years has acquired competing apps, or has replicated their most successful features, trying to make a scorched earth around itself. Move your finger from the moon to the metaverse ”could help, it is not necessarily enough.

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