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Facebook’s secret campaign to discredit TikTok

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Facebook’s secret campaign to discredit TikTok

Facebook is paying a Washington political media company to orchestrate media campaigns to discredit TikTok. The message to get across is that while politicians and journalists deal with Meta and its problems, “the real threat comes from this Chinese-owned app that our teenagers use en masse.”

The company in charge of the campaign is called Targeted Victory and, according to documents viewed by the Washington Post, in recent months it has tried to have articles and comments published in several newspapers to put TikTok in a bad light. “Our dream”, we read in an email sent by Targeted Victory, “would be to have articles titled” from dances to danger “, from ballets to dangers, this is how TikTok has become the most harmful social network for kids”.

Those articles have actually come out, by the dozen. To achieve this, Targeted Victory created a document called “bad videos on TikTok” but in many cases those videos had started right from Facebook before landing on TikTok. In other cases on TikTok they never arrived as the challenge “slap a teacher” which instead concerned only Facebook. As a result, however, teachers in America really began to fear that they could be slapped in the face by their pupils, creating a climate of tension in schools. In short, Facebook is not limited only to amplifying fake news through its algorithms; but he creates them to discredit his rivals. This isn’t the first time Mark Zuckerberg’s company has been caught orchestrating disinformation campaigns. In a similar case in 2018 the founder said: “We have never asked anyone to spread false news”.

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Four years have passed: Facebook has become a destination to start a new path towards the metaverse, but certain defects persist. Now we need some answers: who proposed this campaign and when? who approved it?

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