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Fly advertising on Instagram

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Fly advertising on Instagram

Instagram advertising increases again: in the last year, in fact, paid posts have grown by + 69%. This is what emerges from the analysis conducted by the Observatory set up by Buzzoole, a company specializing in technologies and services for Influencer Marketing, which analyzed all the posts published in Italian that use transparency hashtags divided by sector, in addition to the most popular brands. active on social networks. The annual study.

“Transparency in Influencer Marketing” has, in fact, affected all posts (with the exception of Stories) published on Instagram, Youtube, Twitter and Facebook, containing the most used transparency hashtags: #ad, #adv, # sponsored, # sponsored, #sponsoredby, #gifted, #giftedby, #supplied and #advertising.

The analysis revealed that 426,233 “transparent” contents were published in 2021, generating 214 million interactions. Also this year Instagram is reconfirmed as a favorite place for activities with creators with 65.4% of the posts and 88.2% of the interactions generated, in second place is Twitter with 30.3% of the posts. As regards, however, Facebook, the figure is underestimated (3.7%) as for privacy reasons the platform does not allow for timely surveys.

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