The data generated by the professional activity? They are constantly growing, but they are also in constant transformation, from the moment of their acquisition or creation to the most delicate and (potentially) risky phase, that of archiving. And it is precisely to the needs of a type of user that embraces creatives and professionals that the newborn brand SanDisk Professional by Western Digital, officially launched on the occasion of the Flash Perspective global event organized by the American company, is aimed.
Videography and professional photography
In its catalog, as confirmed by those directly involved, there will be 16 premium-class storage solutions for storing films, videos, photographs but also documents and business-critical content. Pro-Cinema CFexpress VPG400, for example, is a memory card (coming this summer) designed for those who need top performance in the field of videography. The Pro-Reader family includes four devices with USB Type C interface compatible with the SuperSpeed data transmission standard at 10Gbs and designed to work with the most popular and recent camera supports, including CFast, CFexpress, Red Mini-Mag Edition, Comapct Flash and the common microSd and Sd card. Availability of the PRO-READER product line is expected this summer. To describe the Pro-Dock 4 docking station, Western Digital used the adjective “revolutionary”: it is in fact an “offload” device that acts as a bridge between the acquisition of digital contents and their processing, offering the possibility to download up to four cards simultaneously. Finally, the new G-Drive ArmorLock Encrypted NVMe SSD with storage capacity of 4 terabytes will be added (starting from June) to the other Western Digital enterprise-class portable storage solutions to manage all activities related to data mission -critical, from transfer to backup to archiving.
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Three new SSD solutions for gaming
From the console to the personal computer, if the need is to store large amounts of data (and in this case games) Western Digital can now field a new battery of solid state storage units that promise performance in line with the level of setting and graphics of the new generation of immersive video games, and therefore more memory space and faster content loading speed. The Wd Black D30 Game Drive Ssd model, for example, is indicated as the ideal choice for those who delight in new generation consoles such as the Playstation 5 or the Xbox, which has an ad hoc model: it reaches reading speeds up to at 900 megabytes per second and allows you to store up to fifty titles in the top 2 Terabyte configuration (the other versions stop at 500 Gb and 1 Terabyte). Wd Black Sn750 Se Nvme is a Dram-less SSD (available in three memory sizes, 250 Gb, 500 Gb and 1 Tb) addressed to those who play on PCs and notebooks and uses PCIe Gen4 technology to offer reading speeds up to 3,600 Megabytes per second, boasting a 30% lower power consumption compared to the previous solution.
An embedded platform for IoT and augmented reality
During the event there was therefore an announcement that looks to the future and to the use of Universal Flash Storage technology in vertical sectors. The Flash Embedded platform based on the Ufs 3.1 specification by Jedec (Joint Electron Device Engineering Council, the semiconductor standardization body of the Electronic Industries Alliance) was created precisely to enable new applications for mobile devices and in the automotive sector, in the of Internet of Things services and augmented and virtual reality solutions. Among its many advantages, as observed by Western Digital, there is certainly that of guaranteeing an improvement of up to 90% in sequential data writing performance compared to the previous generation, a leap forward that should contribute to being able to exploit the entire download speed potential of 5G and Wi-Fi networks 6.