Home » From gyms to apps, this is how Technogym came out of the pandemic

From gyms to apps, this is how Technogym came out of the pandemic

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A gym manager should be asked if they liked it Tokyo 2020 opening ceremony, those rigorously unbranded tools in the center of the stadium to remember months of denied sport, but also and above all to certify the birth of home sport, which is not simply sport practiced at home: it is something more.

The answer would be the tight smile of those who, in those scenes, saw their work permanently changed: home sport, which would be more correct to say personal sport, is at the gym. how Netflix is ​​to traditional television and we have all experienced the difference between the freedom of streaming and the constraints of the schedule.

After the smile, the gym manager could also confess a doubt: right to hook up to the refreshment wagon or it would have been better to qualify as an active subject of the National Recovery and Resilience Plan, promote the energy efficiency of gyms by demonstrating what they really are, ie energy plants, by proposing different season tickets (the more you use the tools, the less you pay), why does the structure use the energy you produce?

Technogym’s revenge
And considering that those tools in the center of the Olympic Stadium were unbranded, but were evidently recognizable as products Technogym, the Cesena-based company supplying the Olympic Committee, to find answers to the tomorrow of the gyms it is better to see what is boiling in the pot of Nerio Alessandri, the Romagna who challenged the US at home given that the collaboration with the Games it started in 1996 with those in Atlanta.

And in the company headquarters, inaugurated years ago by Bill Clinton, in the middle of what Alessandri wanted to call Wellness Valley, on a campus where technicians and workers have a good gym available, the future is not a place, but a way of seeing things.

Home workout, to not give up physical exercise despite the coronavirus and the autumn

EMANUELE CAPONE

The home workout to get out of the crisis
Those who expected a difficult season for Technogym with closed gyms were wrong. The company is in full health precisely because of the intuition of Alessandri, perhaps the first of the sport-uppers, started from the most classic of the proverbial garages, with his wife first model for catalogs. Imagine the Wellness Valley, recovering the historical lesson of A sound mind in a sound body and updating it with the classic well-being of Romagna, it means understanding that salvation is not a place, but a lifestyle.

So the tools today continue to leave the company, destination all over the world, gyms, but also homes, companies, hotels, and the Technogym App travel even faster thanks to the routes suggested by the use of artificial intelligence. Each customer has an ID, a Wellness Identity: in the gym you connect it to the equipment; elsewhere you have a smart coach at your disposal. Rich offer e accessible subscription (on technogym.com, while the app is available for iOS and Android). You can choose between the Signature Programs, those obtained from years of attending professional sport, between the Olympics, football team, Formula 1 and much more, or between Routines e Sessions, namely classic gym programs and video lessons.

The home revolution, better than personal sport is represented by Movergy Index, which measures how active the lifestyle of those who practice is. At the time of the Expo, Technogym had also invented a unit of measurement, the move: per every 1000 movements recorded by the bracelets on the wrists of those who had participated in the first enlarged test, significantly not in the sports field, he gave a meal to the World Food Program.

That opportunity missed by the Italian government
Years ago Alessandri he was summoned by the government to present his vision: he spoke staring into the eyes of the Minister of Education, convinced that health is mainly a matter of education, but that minister looked the other way. The London Games arrived, in 2012, and the organizing committee of Sebastian Coe remembered that program and launched an initiative to be declined, coincidentally, in all gyms: “600 winning, 60 millions stronger“, which meant that 600 athletes were aiming for the medal, but the whole population, supporting them, could and should aspire to better health.

Today, after the coronavirus, it is even easier to understand the lord of the Wellness Valley when he says that “feeling good is a social duty”.

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