As a reader, the odds are that you are a gamer. This means that no matter what your purpose, when you go shopping, you’re more likely than the average Joe to buy a popular brand.
This is revealed in a new survey conducted by Newzoo (via GamesIndustry.biz), which clearly shows that we gamers really love brands, especially those for energy drinks and sodas. The survey was conducted by more than 75,000 respondents living in 36 different countries around the world. They asked how well they felt about 13 different brands, each of which had an above-average voter turnout from gamers.
The only brand that is even close to being less popular among gamers is alcoholic beverages. If we’re going to guess why, it’s only because it makes most of us play worse, and it seems that most gamers prefer energy drinks to performance.