Hiroshi Lockheimer, senior vice president of Google, criticized iMessage for distinguishing users by color, causing non-iOS users to feel excluded, and suggested that Apple should support RCS and be willing to cooperate with Apple to use RCS.
Lockheimer quoted a report from the Wall Street Journal on Twitter, criticizing iMessage for only allowing Apple users to use it and it would be unfair to its peers, and pointed out that Apple takes human nature and fairness as the core of marketing, and uses peer pressure to increase sales.
Apple’s iMessage lock-in is a documented strategy. Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equity as a core part of its marketing. The standards exist today to fix this. https://t.co/MiQqMUOrgn
— Hiroshi Lockheimer (@lockheimer) January 8, 2022
The Wall Street Journal reported that because iMessage users’ messages are blue, while other platform users’ messages are green, young Android or other platform users feel excluded when messaging with iOS users, and more young Americans. People are bullied because of this. Some respondents said it was strange to see green messages for non-iOS users, but could not explain the feeling.
Lockheimer called on Apple to support RCS (Rich Communication Solutions) to prevent non-iOS users from being bullied by color-coded messages. RCS is a new technology to replace SMS, which can support the function of sending text, pictures, and videos, and its nature is similar to WhatsApp and Signal. Regardless of iOS, Android or other platform users, only a SIM card can be used to use RCS, and the operating experience is the same.
The official Android Twitter also forwarded Lockheimer’s content, pointing out that iMessage should not profit from the strategy of monopolizing the market, suggesting that Apple should improve the above-mentioned problems and reduce the pressure on teenagers. However, some netizens believe that Lockheimer’s speech is to hope that Apple can provide iMessage services for Android users. Lockheimer clarifies that he has never had such an idea, but only hopes that Apple can support RCS and is willing to cooperate with Apple to use RCS.
Source: The Verge
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