It is called Digital Cooperation and it is the tool with which Alleanza delle Cooperative Italiane will support the digitization of cooperatives and non-profit organizations. An initiative that enjoys the support of the Ministry of Economic Development (Mise) and Google.org, an offshoot of the Mountain View giant dedicated to spreading technological innovation, which injected 3.5 million euros into the project.
Alleanza delle Cooperative Italiane is a coordination body created by the General Association of Italian Cooperatives, Confcooperative and Legacoop which represents the world of national cooperatives, a network of which 39,500 companies are part and which, together, generate a turnover of 150 billion euros and they employ 1,150,000 people.
The bottom
With 3.5 million euros, made available by Google, the Alliance of Italian Cooperatives it will guide 500 cooperatives and non-profit organizations towards digitization, preferring the realities started by women, young people and those cooperatives that have risen from the ashes of companies in crisis. A phenomenon called workers buyout which in Italy manifested itself for the first time in 1978, when the journalists of the Livorno-based newspaper Il Telegrafo acquired the newspaper, an episode that subsequently inspired the Marcora Law (number 49 of 27 February 1985) with the which a fund has been set up to safeguard employment through the creation of cooperatives.
History
A ride in Rome with the Google Street View Car, the car that steals glances from great beauty
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The presentation and the project
The Digital Cooperation project for cooperatives was presented in Rome by the Minister of Mise Giancarlo Giorgetti, the president of Google Emea Matt Brittin e Maurizio Gardinipresident of the Alleanza Cooperative Italiane.
“Digital is the opportunity for small entrepreneurs to showcase themselves in front of the world and be appreciated”, is the gloss with which the Minister Giorgetti introduces the collaboration with Google in favor of cooperatives and non-profits “that operate on the market, and the market is true”. Technology and digital culture are independent of corporate forms and are also instruments of inclusion, like the Alleanza delle Cooperative Italiane network, which looks to immigrants (they are 15% of the total workforce) and to gender equality (women are 58% ). Finally, for President Gardini, digitization is a bridge for collaboration and equality and this project is an opportunity.
The news
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The project makes it possible to offer a acceleration path to selected entities and intends to guarantee the pluralism of corporate forces. A path that will cross the whole of Italy, which needs a push towards digitization, as also certified by the Digitization Index of the economy and society (Desi) which outlines a two-speed Italy: growing in the adoption of the Cloud and IoT and struggling when it comes to ecommerce and artificial intelligence.
Search engine
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Google.org
Starting from 2018, Google has already invested 8.5 million euros, financing the Emergency Fund for local journalism, collaborating in the food support of the Community of Sant’Egidio and with Unioncamere for Digital Excellence and the offer of digital training in favor of Italian small and medium-sized enterprises.
Among the projects launched by the Google foundation in Italy, in addition to the aforementioned Digital Excellence, there are also Crescere in Digitale, Google Digital Training and Italia in Digitale, thanks to which more than a million people have enjoyed training in digital skills. for professional placement or to grow your business.