Google does not give up in the battle against misleading advertising. In fact, the web giant removed over 3.4 billion ads that violated Google’s policies in 2021. According to the Ads Safety Report 2021, Google has also limited more than 5.7 billion ads and suspended more than 5.6 million advertiser accounts. Google has also blocked ad serving on more than 1.7 billion publisher pages and on 63,000 publisher sites with pervasive or egregious breaches.
Privacy
Google will allow you to remove your data from search results
by Carlo Lavalle
02 Maggio 2022
Scott Spencer Vp of Product Management, Ads Privacy and Safety at Google, explained that “the safety of people is our priority when we make decisions about monetized ads and content on our platforms. For this reason, at Google, thousands of people work to prevent the inappropriate use of our advertising services and to make them safer for individuals, businesses and publishers. We do this because an advertising-supported Internet means that everyone can access essential information. ”
Social network
What is Algospeak, the coded language to bypass algorithms and online censorship
by Emanuele Capone, Francesco Marino
02 Maggio 2022
And, the manager underlined, “with the evolution of digital, the development and application strategies of our policies evolve with it, helping to prevent abuse, allowing companies to reach new customers and grow”. We continue to invest in our policies, teams of experts and technology that allow us to keep up with potential threats. In 2021, we introduced a warning system for repeated ad policy violations. And we’ve added or updated more than 30 rules for advertisers and publishers, including a rule that prohibits claims that promote climate change denial, ”Spencer said.