Beyond the partnerships and specific agreements with the various creators, TikTok also allows subscribers to monetize their activity on the social network, which boasts over a billion active accounts all over the world, populated in particular by teenagers.
And it allows you to do it from below, that is, by cashing largely directly by those who follow them and appreciate their clips, what they say, what they do or what they believe in.
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The fund for creators
Among the first platforms to move in this direction, TikTok created a $ 200 million fund intended for the most talented and brilliant creators. In detail, 70 million have been paid to Europe, which will rise to at least 300 within 3 years. To access the TikTok Fund for Creator it is necessary to meet some initial criteria, which are not too strict: first of all, you must be resident in the United Kingdom, or in Germany, Italy, France or Spain, have at least 18 years old and above all a certain following. You need a base of at least 10 thousand followers and at least 100 thousand views of your videos in the last 30 days, in addition to publishing content that is original and respects the guidelines of the platform. Here are all the answers to the most frequently asked questions, for example on how fees are calculated or how to apply for access to funds. Obviously, among the first beneficiaries there were big names on the platform such as Luciano Spinelli O Vincenzo Tedesco. But there is hope for everyone.
Between coins, gifts and diamonds
You go down a little level, and therefore increase the opportunities to earn something, with coins, gifts and diamonds. Subscribers who have more than 1000 followers (and over 18 or between 16 and 18 with parental permission) and join the TikTok Live Stream program, they can in fact make direct and earn directly thanks to followers. How? By receiving virtual gifts in real time, paid for by fans with the platform’s internal currency, the virtual coins themselves are purchased with real money. And precisely used for shop and give digital gifts during the live.
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Those gifts turn into a diamond treasure chest that the creator can convert and cash in. Diamonds have no fixed value: the company, when asked, made it known that it “does not want to reveal the value of diamonds and coins”. In general, the terms read, “diamonds are based on gifts that a content provider receives, at a conversion rate which we will determine, from time to time, in our absolute and sole discretion.” An unclear point, to be honest.
However, all these exchanges are for adults only. Among the gifts are, for example, pizza (150 coins), a lollipop (10 coins), confetti (100 coins) or the garland (1500 coins). To top up the account you need € 1.09 for 65 coins, € 5.49 for 330 and so on, up to € 109.99 for 6607 coins, with prices that can fluctuate. Finally, there are the rubies, reward mechanisms to invite other people and push the involvement: they are earned based on the initial activities of the latter and based on completed missions, that is to the contents published on your profile.
The Creator Marketplace
It’s not exactly a tool for everyone, but rather an edge to look to when you think you really want to work, on TikTok. The platform offers brands, agencies and marketing professionals the opportunity to get in touch with the creators most suitable for their campaign through a data study and a simple path to collaborate with them. At the moment it just groups 10 thousand “high quality” creators in 10 countries, but the program will expand (and internal shopping is also on the way, just like on Instagram) and subscribers can get involved and invite into the system by TikTok partners. Here are all the details.
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