YouTube is the platform that more and before the others provided members with the ability to earn money from their online work.
Also in this case, like on Facebook, TikTok and Twitter, it is worth remembering that the Partner Program of the platform controlled by Google is not only extremely complex, but also not reserved for the most followed authors and instead open to anyone with at least 1000 subscribers to the channel. In order to earn, that is, to activate one or more of the tools illustrated below on the videos, it is still necessary to join the program.
Advertisements
The opportunities are many, net of all partnerships signed in a more or less informal way with agencies or brands. The first is obviously made up of advertisements within the videos, which is a world unto itself (all formats and indications are explained here): they range from pre-rolls that the viewer can jump to fixed ones, up to bumpers and banners that materialize in superimposition.
Usually the gain is a few cents or fraction of a cent to visualization, but in the revenues of the youtubers (on which the platform led by Susan Wojcicki imposes maximum confidentiality) a series of factors intervene: “The differences vary from creator to creator and also from video to video – he explained to a well-known Italian youtuber who preferred to remain anonymous precisely because of the agreement signed with YouTube – Il Cpm (The cost that an advertiser pays for every 1000 ad impressions within a video, ed.) changes according to the categories and territories from which the audience comes. In the United States it is 4-5 times higher than in Italy“. On average, an acceptable range varies from 2 to 6 euros per Cpm.
Since last year, creators can get a better idea of their earnings through another parameter: it is Rpm, which measures net revenue for every 1000 views and is based on all the tools shown on this page. That is, ads, channel memberships, revenue from YouTube Premium, Super Chat and Super Sticker.
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Subscriptions
Among the simplest initiatives, there is that of applying for the activation of a subscription to your channel. In addition to access to videos, the subscription can also consist in the distribution to subscribers of badge, emoji, benefit of other types, live chat and other content, even if with rather stringent policies imposed by YouTube (for example, no contests, sweepstakes, face-to-face meetings). The subscription is also available in Italy, as well as in many other territories: creators receive 70% of the cost, net of taxes and commissions; the rest of the expenses, including those related to credit cards, are covered by YouTube.
SuperChat e SuperStickers
They are the simplest opportunities to monetize, already available from 2019: these are ways that fans have at their disposal to highlight themselves in the comments and chats on live videos.
You can buy them (there are some for all budgets) and use only during direct and premieres: in the first case allow you to purchase chat messages that stand out from the others and on some occasions put them in the foreground at the top of the chat window; in the second case they are animated stickers always within the same space.
Both are purchased in real time and YouTube holds back 30% of the amount paid by the buyer, while the rest goes to the youtuber.
YouTube Premium
It is the subscription that allows YouTube subscribers to download videos for offline viewing and avoid advertising: in this case, creators earn a slice of the royalties paid by YouTube based on the time their content is viewed and also how many times it is downloaded. At the beginning of each month they will see redistribution within Analytics, with earnings organized by video.
Merchandising
It is the most complex possibility, reserved for creators who focus heavily on their business and also decide to invest in the production of gadgets and accessories with their names, logos, brands or slogans. Yes they can highlight up to 12 products in a sort of virtual shelf to be set up through YouTube Studio and only if the profile is deemed adequate and is located in one of the authorized territories (Italy exists). If the channel is musical, it must be the artist’s official channel; if it is a different kind of channel, it must have more than 10 thousand subscribers.
In short, the shelf for products is a more complex monetization mechanism and not really for everyone, but among the various opportunities there is also that of choosing one of the products from the shelf and offering it in evidence during a live broadcast.
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