Home » If Cristiano Ronaldo allies himself with Zuckerberg: thus the Internet is reborn (and football is reinvented)

If Cristiano Ronaldo allies himself with Zuckerberg: thus the Internet is reborn (and football is reinvented)

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Among the greatest ever: so he will be remembered Cr7, Cristiano Ronaldo, not only for football skills and records on the pitch. Two more goals this week in the Champions League, with Manchester United, an endless champion. Adjective very appropriate if you look at his movements even off the pitch.

A few days ago Zuckerberg announced Meta, rebrading and union of the multi-billion dollar companies of the group that look beyond the limits of the Internet as we know it. Farewell to the company called Facebook, the Meta era opens under which the individual platforms will remain: Facebook, Messenger, WhatsApp, Instagram and Oculus with a similar symbol to infinity. The concept of metaverse is not Zuckerberg’s invention: the term was first used by writer Neal Stephenson in the novel Snow Crash from 1992 to refer to a 3d world inhabited by avatars of real people. This is Facebook’s long-term plan, and it has also entered football.

The meaning of the change is instead the subject of great debate: almost certainly a strategic move to remove the negative aura around Facebook, especially in terms of privacy e profits sought to the detriment of psychological well-being of subscribers and of the virtuosity and value of the contents.

However we will be immersed in a completely new experience, “a set of virtual spaces to create and explore with other people who are not in the same physical space as you ”. A virtual space in which to carry out all the activities, together with the avatars of people who are elsewhere at the same time. However, this is not a simple application of virtual reality: Zuckerberg himself in an interview with The Verge last July he went so far as to say that the metaverse is the development of the Internet itself. And if this is true in general, it is even more true in verticals. Re-founding the Internet is a challenge that not even Zuckerberg can accomplish alone.

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The investment seems to be around around 10 billion dollars, while there is no information on the timing of implementation. Zuckerberg himself, during Connect (Facebook’s annual conference) anticipated that it will be the result of collaborations with various other realities interested in the new three-dimensional virtual world. At the same time, the CEO of Epic Games, Tim Sweeney, spoke of a similar project for his company and the video game producer Roblox it is also striving to provide 3D experiences to users. How we had anticipated on Italian Tech, sport (and esports in particular) is not at the window.

Among Cristiano Ronaldo’s career records, we add that of having anticipated Zuckerberg in the announcement of the creation of a parallel football universe and thus joining this Internet (and football) revolution, as we have been used to thinking: Ronaldo has announced his new business with Peter Lim, president and majority shareholder of Valencia, namely the launch of a ZujuGP platform that aims to combine football, technology and communication.

“You will never view football the same way again”, this is the claim of zujugp.com. In a word footballverso, or The Footballverse. A place where the boundaries between real and virtual disappear and it is possible to meet football fans from all over the world, from east to west without having to physically be in the same place. The possibilities are endless, as are the symbol itself and the perspectives of the new Goal. Challenges and online meetings, among the first the one with Ronaldo himself, artificial intelligence applied to training. In addition to the name change, Meta also announced the purchase of a company called Whitin, the developers of the popular fitness app Vr Supernatural: the app is available exclusively for Oculus, the headset that Facebook bought in 2014 and allows you to train by moving your body to hit digital objects in virtual environments. Fitness options range from boxing to body endurance, stretching to meditation.

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Next step, scouting to automate and track entirely through the blockchain the process of discovery and selection of new talents. The doors of a new era, at least in football.

In the case of Meta, many fear only one rebranding without substance in a desperate attempt to cover up a culture that has now become toxic, as the Harvard Business Review claims.

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