• Scenario: creating successful content for the digital world requires specific skills to be able to use the most up-to-date tools and the most appropriate languages.
  • What’s this: A part time master, a live and practical path to learn the strategies, processes and tools most used to create successful content strategies, applying an analytical and creative method. It starts on 7 October and ends on 17 December.
  • What you learn: techniques and tools to analyze the market and understand the needs of the target using an analytical and scientific method; analysis and positioning of a brand; define purpose and support brand truth in the digital age; the basics of storytelling to create an engaging and credible narrative; how to make the most of each platform according to the objectives of the strategy; the art of writing effective sales messages; the practical and transversal skills that are used to evaluate the effectiveness of a content strategy based on data.
  • Target: become a content creator.
  • Teachers: among others, Daria Bernardoni (Gedi), Alessandro Tommasi (Will), (Sna), Alessandro Manno (Triboo).
  • Cost: starting from 3180 euros (discounts for the first members).

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