The 26th Apple Store in Los Angeles, opened on June 24, 2021, is perhaps the most beautiful in the city and certainly one of the most curious in the world. The Apple Tower Theater in fact follows the new course of the Apple, characterized by the rediscovery of historical and symbolic places to associate its brand with. This is the case of the Tower Theater in Los Angeles, designed in 1927 and the first cinema in the city where films with sound were shown. The cinema closed its doors in 1988 and remained abandoned and disused until the intervention of Apple, which restored the wonderful interior. The original beauty of the Tower Theater now welcomes the products of the Cupertino azeinda, in an environment where the union between art and technology produces a remarkable charm.