Although Xbox 360 has attracted some attention in Japan, Xbox has never been a successful brand in the hometown of Nintendo and Sony. Especially for Xbox One, it took 7 and a half years to reach sales of about 115,000 units. In Japan, its weekly sales are usually as low as 100 units or less, which means that it is basically the same as no.
But recently Microsoft has often stated that Japan is their fastest-growing market. Now we have also obtained the data provided by Famitsu as proof. It seems that when the Xbox Series consoles turned 1 year old (last week), the sales of consoles officially exceeded 116,122 units in Japan, surpassing the lifetime sales of Xbox One.
For comparison, the original Xbox sold 500,000 units in Japan. If the Xbox Series S/X is now selling 3000-4000 units per week, the sales of the original Xbox is likely to be surpassed in a few years. Xbox 360 sales in Japan are 1.6 million units, but to reach this level, Xbox Series sales will eventually need to increase, although to achieve this goal, more consoles need to be produced (it is currently difficult to achieve this) After all, most manufacturers in the world are currently facing a semiconductor shortage).
It is worth noting that the sales of Xbox Series S/X are still far below that of Switc. The latter’s sales figures in Japan are about 20 times that of the former. Even PS5 sells 3 times more machines than Xbox Series in this area.
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