Home » IPhone craze: Apple overtakes Samsung in smartphones

IPhone craze: Apple overtakes Samsung in smartphones

by admin

Other than crisis, pandemic and lack of semiconductors: the mobile phone market flies and collects a rise according to the latest data from the research company Canalys. Analysts indicate that, in reference to the fourth quarter of 2021, global sales grew by 1%, better than the -6% recorded in the third quarter of 2021, when the absence of IT components had reached its peak.

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According to the most recent numbers, which refer to the period from October to December last year, Apple returns to the top of the ranking as the main smartphone manufacturer in the world, reaching a share of 22% of the total share. The boom in iPhone sales, due for Canalys above all to a competitive strategy in Asian countries, has allowed the American giant to leave behind, for the first time in several quarters, Samsung, stuck at 20%. Third is Xiaomi with 12%, followed by Oppo at 9% and Vivo with 8%. After the merger between the brands took place a few months ago, Oppo’s numbers also integrate those of OnePlus. Compared to 2020, Apple lost 1% of market share year-over-year, while Samsung gained 3%.

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The share of the third place occupied by Xiaomi has remained unchanged. The first two positions could alternate soon, given that the new range of Samsung Galaxy S22 is expected in February, while in the spring the next iPhone Se, the group’s economic iPhone users, should arrive.

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