The technology comes to the aid of government agencies, pharmaceutical companies and all organizations that need a platform for managing the vaccination campaign. Given the volume of people involved and the data to be collected, the adoption of an adequate technological solution is a necessary step
What is needed is a unified application platform, possibly cloud-based, which has two fundamental characteristics: a simple interface from which to view all available data, automatic functions for communication between company and citizen and for integration and processing of data from other applications.
Salesforce Chief Medical Officer Dr. Ashwini Zenooz recently presented Vaccine Cloud, a solution created specifically by the world leader in CRM (Customer Relationship Management) technologies.
“Vaccine Cloud is truly an end-to-end platform – said Zenooz -, that is, it covers all aspects of managing a vaccination campaign: from logistics, orders and inventory, to the recording of any reactions to the vaccine and to the organization of individual appointments “.
Using the Vaccine Cloud, interested companies and organizations can better plan and manage the vaccination campaign. Among other things, Vaccine Cloud provides real-time vaccination rates, monitors inventory, verifies campaign results and integrates a tool for direct communication between the institution and people, automatic sending of alerts, reminders and appointment management.
The importance of a single interface
Salesforce promises a fast implementation and a single interface of immediate understanding, guaranteeing, as they say, a “holistic view” of the campaign. Several public and private entities, especially in the United States, have already chosen Vaccine Cloud and now Salesforce’s goal is to push the adoption of the platform in all the countries where it is present, including Italy.
In particular, the strengths of Vaccine Cloud include the availability of specific data and insights useful for informing citizens, the monitoring of supplies and the results of vaccinations in real time. With a single and centralized view, it is possible to detect any critical issues and immediately take the appropriate decisions. But it is also possible to facilitate staff training and any payments, as well as manage external communications, all within the Vaccine Cloud.
“Such an important project – continued Dr. Ashwini Zenooz – required an important collaborative effort with Salesforce’s technological partners but also with entities such as the Vaccine Credential Initiative to solve particular problems together. For example, it is essential that the data and information that transits are standardized and it is equally essential to protect the privacy of people by protecting their sensitive data. Furthermore, it is important to make information on people’s vaccination status easily available, but protected, just as credit card data are stored in the smartphone and are available when requested by an airline when purchasing a ticket ”.
Ultimately, the Salesforce solution is a good example of how useful a data management platform can be. Regardless of the specific field of application, technology today allows the acquisition of huge amounts of data, their processing in real time, their protection, automated communication with users and the sharing of a library of information content. All unified in a single console and with the advantage of changing the view depending on who has to access the data.