Four out of five Italians, equal to over 85%, are interested in shopping during the next Black Friday and Cyber Monday (26 and 29 November). Of these, 45% declare that they want to shop with certainty, while 41% will do so only in case of particularly advantageous deals. Only 7%, on the other hand, declare that they are not interested in buying during the discount days in November. These are the numbers of a research by PwC, which show how the fever for discounts at the end of November – of US origin – has now definitively infected Italians too. Other very interesting data that emerge from the report concern the average receipt: it will be 235 euros, an increase compared to that of 2020, when it was 157 euros. Furthermore, 23% of Italians wishing to go shopping on Black Friday expect to buy up to a quarter of Christmas gifts, while one in three say they will take advantage of the November promotions to buy up to half of Christmas gifts.
A further boost to eCommerce
It is clear that the week of Black Friday is considered the hottest for the eCommerce world. Also because most of the purchases (again according to PwC) will be made through online shopping with home delivery, and which also sees the growth of online orders with collection in the store. All factors that go to give a further boost to a sector – B2c eCommerce – already widely growing. As Riccardo Mangiaracina, scientific director of the B2c eCommerce Observatory recalls, “in 2021 online purchases are worth 39.4 billion euros (+ 21% compared to 2020. On the one hand, product purchases continue to grow, albeit at a faster rate content (+ 18%) compared to that of last year (+ 45%), and reach 30.5 billion euros. On the other hand, service purchases, after the severe crisis of 2020 (-52%), make show a recovery (+ 36%) and reach 8.9 billion. The trend of this component, although positive, does not compensate for the losses generated by the health emergency: the gap with respect to the pre-pandemic values is still significant (in 2019 online service purchases were worth 13.5 billion euros) “.
Shopping via smartphone
Even during the hot days of Black Friday, it will be interesting to keep an eye on another trend: purchases from mobile devices, such as smartphones. Also according to data from the Politecnico di Milano Observatory, already in 2020, 51% of eCommerce purchases took place on smartphones, which has now become the first demand generation channel (with an estimated value of 15.7 billion euros of transact). Amazon and the new offers Meanwhile, about a week from Black Friday, Amazon announced new offers today, launching the “Black Friday Week”, with discounts available starting from midnight tomorrow, Friday 19 November until 23:59. of 29 November. Also in this case, all discounted products will be visible in the special area “amazon.it/blackfriday” and through the Amazon shopping app. Alibaba’s record Now analysts are focusing on the numbers that Amazon will be able to reach during Black Friday. Also because a few days ago, the Asian rival Alibaba, recorded an absolute record, with sales of 84.5 billion dollars on the occasion of Singles’ Day. A record obtained despite Beijing’s limitations on big tech.