It’s called Ozon, which sounds like a bit of a pun with Amazon, and indeed it is often described as a kind of “Amazon of Russia”. And from 2022 it also arrives in Italy, a “key destination” for this ecommerce platform that looks carefully at Made in Italy and the brands of our country.
Alexander Shulgin, CEO of Ozon, explained to Ansa from Dubai that “there are 85 million people a month visit our app and our site: they are people who spend in Russia with Ozon and we have 21 million customers who have made at least one purchase in the last year. It is a huge audience, and obviously there are many people interested in buying Italian brands. This is why next year we plan to launch our operations in Italy“. Not immediately, but in a few months:” We hope that by the middle of next year it will be possible to do so. “
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Ozon is the Russia’s second online retailer by number of sales and in 2020 achieved a record IPO in New York worth almost a billion dollars, the largest in Russia since 2017: “Italian companies will be able to place their products on our platform and we will provide logistics options for shipments to Russia and back – Shulgin said again – Also Russian brands will be able to sell their products in Italy“. Again:” The company is expanding very fast, for this year we expect a growth figure of 120%. And at this rate, we expect growth to continue further on. Russia’s retail market is quite large, around $ 500 billion, and ecommerce penetration is around 10%. It grows every year and is expected to reach 15-16% in 4 years from now. The market is growing fast and we are growing faster than him. “
The purpose is clear: “In 2022 we want to build contacts for allow companies from other countries, such as Italy, to sell to Russian citizens through Ozon. We already have companies from China, Turkey, Israel, the US and Korea using this service. We did not do what we should have done in Italy, but now we will resolve “, because for Italian products” there is a big market “in Russia.
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