“There has been a strong acceleration due largely to the involvement of more structured companies, not just startups,” says Dario Giudici, CEO of Mamacrowd. The equity crowdfunding platform – which holds a 37% share of the crowd market in which it invests in corporate shares of companies – aims to close the year with 55 million in deposits, more than four times the 13 in 2020. The platform – managed by SiamoSoci – this year it will exceed 100 million since the start of activities and last September it exceeded 100 thousand registered users.
The growth trend
After a couple of months of difficulty in 2020 due to the stop of the pandemic, the platform continued the growth trend. “Crowdfunding is increasingly seen as a primary channel, not only in the world of venture capital, but by more structured companies in the growth process that want to use this tool to present themselves to the market. These are mostly small and medium-sized enterprises with a history of 7-10 years and which have growth plans even in the more traditional businesses, where there is still product or process innovation »explains Giudici. The goal of the 55 million collection by the end of the year is within reach considering that in the period January-October 2021 they were collected on the platform 49 million (there were ten in the same period of 2020).
The entrance of Azimut
Mamacrowd is indirectly owned by Azimut Holding, an independent Italian group in the asset management sector. «Like us Azimut aims to make this type of investment accessible to all – adds Giudici – Azimut has also launched, through our platform, the Alicrowd fund with which it invests in startups. It is a formula that finds a lot of response, because it is a further validation of the goodness of the companies we choose and gives a certain degree of confidence to private investors with respect to companies in which an entity such as Azimut is investing “.
Sustainability, medical, real estate
As regards trends, interest in the world of sustainability is confirmed (Lifegate, collected 2 million, Be Green Tannery, with 400 thousand euros), medical (Prometheus, 1 million), e-commerce (Yokabè, 1 , 9 million and Fessura 1.6 million), food (Orapesce with 1.2 million, Etilika, 1.1 million and Jamin with 660 thousand euros. The interest in real estate continues. After having raised 2.7 million with the project G311 in Milan last year, now Mamacrowd is about to launch a collection (target between 450 thousand and 550 thousand euros) for a project by Create Group for a luxury residential building in Milan, near Porta Venezia.
The goals for 2022
For next year, the platform has three objectives: