The director of Italian Tech Riccardo Luna, and that of Repubblica, Maurizio Molinari, meet Khaby Lame, the social star who has broken every record of followers: he has 77 million followers on TikTok, where he is among the top ten most followed in the world. and 25.3 million on Instagram, where she surpassed even the influencer Chiara Ferragni.
Khaby Lame, originally from Senegal and arrived in Italy 20 years ago with his family, makes videos with his smartphone: short, funny, surreal. And always dumb. Parodies of tutorials found on the web that, come to think of it, have nothing brilliant. Khaby Lame’s videos captivate thanks to her irresistible gaze, her understanding smile and that gesture she makes with her hands, now a trademark, as if to tell you: “Do you see it? It’s easier than you imagined”.
Filming by Daniele Alberti, Edoardo Bianchi and Andrea Lattanzi