Home » Khaby Lame the guy with 110 million followers

Khaby Lame the guy with 110 million followers

by admin

This is the best time in history to be a creator. Never before, in fact, has technology offered so many possibilities not only to gain notoriety quickly, but also to turn it into a source of income.

THE PROGRAM AND THE SPEAKERS

Khaby Lame, the Italian with the most followers on TikTok and Instagram, knows this well, who has registered an impressive growth in just a few months, and who had to quickly understand how to best exploit this notoriety. So he began to accept some sponsorship deals, such as those with Barilla for “Rigatoni Day” and with Amazon for the famous “Prime Student” program, and to take advantage of TikTok incentives.

TechTalk on privacy: the Guarantor meets Khaby Lame


The Chinese company has in fact allocated a “Fund for Creator” of 254 million euros for the next three years. In this case, the fees are paid based on the performance of the videos (from the point of view of interactions and views).

Khabane Lame is the typical path taken by influencers who want to turn the attention of their followers into money. In today’s range of opportunities, influencer marketing is the biggest source of income.

By now all large companies have understood that involving influencers for promotional activities is necessary if you want to reach audiences that are impervious to the sirens of traditional communication. And we are talking about a huge market because it is estimated that the turnover of influencer marketing activities is around 8 billion dollars overall.

TechTalk with Khaby Lame, the former Chivasso worker who became a star on TikTok and Instagram


The real news is that today anyone with a passion can put it to good use by taking advantage of the new opportunities offered by technology to generate income directly from their followers. In this regard, there is talk of “Creator Economy” that is a real “economy of passions” enabled by the functions made available both by social platforms and by applications designed to manage the relationship with supporters such as Patreon, OnlyFans or Ghost.

The most used function to make money on social networks is that of advertisements that are automatically inserted into the videos of the creators or on their page. The revenues are proportional to the number of views generated, but it must always be remembered – for those who aim to make it a business – that YouTube and Facebook retain 45 percent of the total. Certainly not a little. In any case, among the most recent forms there are subscriptions, donations and the sale of products.
Channel subscriptions allow fans to get exclusive benefits by paying a monthly sum: unpublished content, badges to show, personalized emojis to use in chat. It is a formula available on Facebook, YouTube, Twitch and Twitter (still only in the US). The profit is reduced by a variable percentage from 30 to 50%.

The subscription is also the form of monetization of those who write newsletters (with Substack or Revue) or create podcasts (with Anchor or Spreaker).

Donations can be requested by displaying a link to your Paypal account or using the native functions of the platform used.
Twitch has its own virtual currency called “Bits”, represented by colored gems, while Facebook has “Stars”. The user can buy packs of coins, paying in euros, and then distribute them to streamers in chat. Twitter, on the other hand, will give the possibility to send money and cryptocurrencies directly.

The sale of products through social media is very common in the East, but still little exploited in other countries. Instagram, Facebook and TikTok are experimenting with telesales (or “social live shopping”) during live broadcasts to allow viewers to immediately purchase the products shown and sellers to forfeit a percentage. There are also apps to sell without going through social networks, such as PopShopLive, LiveScale and GoLive!

Artists who produce digital works of art also have at their disposal NFT (Non-Fungible Token), a technological solution that allows them to guarantee the authenticity and ownership of their creations, otherwise easily duplicable, giving them an exchange value. Already in this embryonic phase, the purchase and sale of these “digital certificates” has exceeded 2 billion dollars.

But these tokens (information recorded on blockchain) can also be fungible and become digital currencies, like Bitcoin. For example, Rally.io allows creators to create a custom coin to use in dealing with their fans. Those who buy it, by increasing its value, can obtain specific advantages, participate in the community and give concrete support to their favorite.

The era of the “Augmented Creator” has begun, that is a network professional who, thanks to the use of technology, will have the tools to amplify his passions and become independent, creatively and financially, from the mediation platforms of his work.

.

See also  Why TikTok is caught in the fight between the United States and China

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy