Home » LiveNow, here’s how streaming intends to revolutionize home entertainment

LiveNow, here’s how streaming intends to revolutionize home entertainment

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New methods of use for entertainment, new channels that testify to the irreversibility of a process, certainly accelerated by the pandemic. But the idea of LIVENow was already in the mind of its founders, that of a live streaming platform that would make content available to users from everywhere through smart TV, computer, laptop, smartphone, tablet o chromecast.

Concerts, mostly, but also shows, talks, sporting events, which the company with headquarters in London and six locations around the world – Madrid, Dubai, Singapore, Miami, New York and Milan – offers live simultaneously, thus contaminating the production same as the event. A few examples? The concert of Dua Lipa, one year ago, filmed live in a huge warehouse divided into dedicated sets, including roller disco and mirror ball, animated by musicians, dancers, skaters and acrobats. A multi-dimensional show available in different time zones across Europe, North, Central and South America and Asia Pacific, which attracted 5 million spectators, with tickets costing between € 13.99 and € 22 for the largest fans. hardcore, with access to exclusive pre-show and behind-the-scenes footage.

Launched in August 2020 by Aser Ventures by entrepreneur Andrea Radrizzani, LIVENow has so far registered more than half a million users in 196 countries for over 350 events, from the Black Eyed Peas concert live from the pyramids of Egypt to the heavyweight boxing match streamed from Las Vegas . In Italy, among others, the concerts of Negramaro, ComaCose and the benefit concert “Heroes” from the Arena di Verona were staged, with Elodie, Mahmood, Sangiovanni, Achille Lauro, Carmen Consoli, Gazzelle, The Representative of Lista and Madame. “We are shaping the future of home entertainment through cutting-edge digital native experiences – explain the London team – and hybrid events that combine real life and virtual audiences”. Virtual public but not passive: users can interact with each other and find themselves in chat, using the “Watch Together“Or record parts of the show and share it via social media.

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The platform, which recently received the Live Music Innovation of the Year ai Music Week Award 2021, allows you to buy content on demand without any subscription, as is usually the case for streaming platforms. While some contents can be used secondarily or through highlights, others are available for free, such as “Fin-Talks”, a 4-episode format on contemporary finance issues, designed for all those who wish to extricate themselves from Blockchain, NFT and Cryptocurrency: ” Following the success of the partnership with Italian Tech week last September – explains Cris Nulli, General Manager of LIVENow Italy – we decided to give voice to the potential of the sector and therefore to talk about fintech.

To do this, we have started a collaboration with the information and financial education startup Starting Finance and the independent financial disclosure portal Cointelegraph Italy, also using the metaverse, to offer a more immersive experience to our users. ” Not just streaming, therefore, but the clear intention to produce original content: “The vision – adds Nulli, previously Facebook Industry Head of Fashion & Retail – is to offer a new generation entertainment offer, designed to be experienced from home, thanks to technology “. After all, the digital transposition of the events is a progressive trend that eliminates distances and on December 5th Lizzo, the American singer winner of three Grammy Awards, will perform in streaming: “I realized that most of the structures that host concerts today – he concludes Cris None – are now technologically prepared to host a streaming production. This does not replace an event in attendance, but with a double click, perhaps from mobile, I can enjoy contents otherwise unthinkable, such as the concert by Ellie Goulding or Gorillaz thousands of kilometers from me “.

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