lululemon’s first hiking collection: trying to break out of traditional outdoor apparel | Fitz Sports Platform

The outbreak of the epidemic has made everyone pay more attention to healthy life. Mountain activities have become the daily leisure life of many people in many countries. It has also caused major sports brands to take advantage of the momentum to enter the outdoor products market. Lululemon, known for its yoga pants and loungewear, has launched its first hiking collection 24 years after its founding.

Ben Stubbington, senior vice president of design at lululemon, told Forbes that their collection hopes to break through the framework of traditional outdoor clothing and make users feel more connected to nature. They hope that through these clothes, people can feel more comfortable when they are in contact with nature.

lululemon hiking series

• extra storage space: Multi-pocket design of hiking collection clothing provides extra storage space, so you can take what you need with you and free your hands to explore the outdoors and climb higher.
• suitable for any weather: The weather is unpredictable, the weather is sunny and rainy. The hiking collection is suitable for any weather, and can handle the ups and downs of the road, so you can easily cope with any transition.
• Many different ways to wear: Combining clothing parts with zippers can change styles at any time to cope with sudden weather changes. Whether the climate gets warmer or cooler, you can change your clothes on your own to maximize the performance of your clothing.

Convertible Hiking Pant 27″L HK$1,780

Convertible HR Hiking Jogger HK$1,780

Waterproof Hiking Half-Zip Pullover  HK$1,980

Lightweight Cinch Hem Hiking Tee HK$580

LiftOS™ Hiking Backpack 25L HK$1,780

*Only listed products

The lululemon hiking series will be officially released on the lululemon online store and in various specialty stores from July 5th.