Measure the levels of impact on the climate of our individual actions and our daily life choices. As workers and as consumers. On the one hand, companies and their commitment to tackle major environmental issues starting from everyday behavior, on the other hand, large-scale distribution and our habits. Monitor yes, but how? By measuring (on the worker side) the climatic impact of one’s lifestyle through the compilation of a questionnaire and thanks to categorization and measurement algorithms, which calculate the carbon footprint (greenhouse gas emissions) relating to the most common product categories. This is the project of Mugostartup founded in 2020 (started with a pre-seed round of 100 thousand euros) by Benedetto Ruggeri, 32, graduated from Bocconi, former managing partner for the Italian office of The Social Investment Consultancy (Tsic), a consultancy company headquartered in London, working on issues of sustainability and social impact.
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“In recent years it has become increasingly clear that climate change would become the vertical in which companies would invest the most,” explained Ruggeri. “Mugo was born with this idea: to accompany people with a tool in understanding their own climate impact”. In this direction, Mugo has developed a series of products: “Two platforms, which respond to the same mission and both address companies.” Ours is a Software As a Service model – explained Ruggeri – we collect fees from companies ” .
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The first platform, “learning and engagement”, was created “for company teams, who can estimate, through questionnaires, their own climate impact and be accompanied on a path to reduce it”. Workers also have access to “challenges” on specific issues “such as mobility”. But why should a company engage in this project? According to Ruggeri, companies are increasingly active on the sustainability front, “but workers’ understanding of these dynamics is usually very low. There is a risk that the company’s strategic plan will be blocked due to this discrepancy”.
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The receipt with the carbon footprint
Mugo has also recently launched another tool, aimed at “large-scale distribution, supermarkets and ecommerce” which makes it possible to estimate and communicate to consumers the emissions generated by the products they have chosen, encouraging greater knowledge of the products and responsible consumption choices. “All this is possible thanks to an algorithm that is based on the information contained in the barcode”. The goal of the startup is to ensure that “the carbon footprint of the products you have purchased is shown on the receipt and perhaps also see a history or even use the compensation to balance the climatic impact of the product itself”.