Home » Milan, Napoli among the first in Serie A. A field factor or a technology factor?

Milan, Napoli among the first in Serie A. A field factor or a technology factor?

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Milan, Napoli among the first in Serie A. A field factor or a technology factor?

Behind the successes of Pioli and Spalletti but also of the excellent seasons of Italiano, Mazzarri and De Zerbi there is also team and field work of course, but there is also a startup.

Kama.Sport had a capital increase of 1 million and 60 thousand euros in a few months, for a total capital raised of 1.5 million at the end of the first phase of growth. A result for the software and fairy science house based in Brescia which, among the assisted in technical-tactical decisions, could only have Brescia itself led by Filippo Inzaghi. Innovation applied to the world of sport industry translates for Kama into the mission of supporting, in addition to the technical-tactical analysis, the definition of the game strategy and the scouting campaign to identify the champions of the future.

History

The project was born in 2017 when three friends began to think about how to combine their skills with a passion for football and sport. The three founders, all under 30, are Carlo Bertelli (CFO), degree in physics, specialization in finance and master in public policy from Harvard, Davide Ragazzi (Ceo), computer engineer specialized in Industry 4.0 and web technologies, master in Growth Hacking (marketing aimed at growth), and Nicola Bosio (Cto), IT engineer, specializing in full-stack software development. On 13 June 2019 Kama.Sport was born, a starup who in less than three years has built a service that makes the integration of data and the personalization of the service its core business. In less than a year, Kama has multiplied its value by more than seven times, from 2.5 to 21 million euros.

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With italian tech we met Carlo Bertelli, CFO and co-founder, for an exclusive discussion on the link between football and innovation as is the situation in Italy.

“With the other founders – he explained – we believed in this project right from the start, we are seeing it grow day by day, aware that there is a sector to be developed in Italy but also abroad where we are growing”.

“Football and sport have yet to discover the infinite potential associated with the application of technologies, and this is what we want to contribute to doing through our scientific knowledge and passion for sport”.

Any numbers on Kama.sport?

“The main number in addition to the financial or customer numbers already named is 22. All the results we have obtained and that we will obtain are due to the team, which today is composed of 22 people, including computer scientists, developers, mathematicians, physicists, statisticians and designers, who make Kama.Sport an innovation hub for all Italian teams and beyond. Kama.Sport’s software and algorithms elaborate complex game actions, running and passing trajectories, physical parameters of the players, density in the areas of the field and in the phases of the game, physiological and medical indicators and everything that can be useful to the technical staff of the teams to improve the physical and technical performance of individual players and to define the best tactics. The processing of these data, created on measurement of the specific needs of teams and technicians, not only guides the strategic choices for each individual game and with respect to each phase of the game, but allows for more efficient sessions training, customizing them according to the conditions of each player with the aim of implementing their technical skills “.

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We talked about expansion and customers abroad. Do you want to give us some indiscretions on what will be the next moves of Kama.sport beyond national borders?

“In Italy we are consolidating an important market. We are moving into the Premier League with some clubs that will be revealed shortly and above all we opened Kama.sport Brasil on 13 June 2021, to also attack the South American market which is certainly a target of primary importance for us and for international football. “.

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