The alarm goes off, a new day begins. A look at smartphone notifications; the radio (the traditional one in frequency modulation or digital) that passes your favorite music and Alexa (or one smart speaker its competitor) that gives us a good morning: the weather, the news – perhaps those of the Sole 24 ORE – and even the calendar with the day’s commitments.
The journey that takes us to school, university or work is marked by the mobile phone (answering messages or playing some pastime on the train, for example) and, especially for those who drive the car, by the radio. Music, talks, news or insights.
In the central hours of the morning it is obviously the personal computer to monopolize our attention, but we certainly do not miss a few – fleeting or not – look at our smart phone to browse content, search for news or simply scroll through the latest posts on Twitter.
At lunch, a bit of relaxation: a minimum of disconnection, but very minimal, because we certainly cannot disconnect from our smartphone and, if we are at home, the ritual requires that the meal is consumed while watching TV. In the afternoon, for those who do not work, the console: Xbox, PlayStation and Switch allow us a few hours of active entertainment (and, speaking of gaming: you know we’re on Twitch, right?).
Those who finish work, on their return, listen to the radio by car (not for nothing it is called drive-time), in addition to the usual smartphone. In the evening, before dinner, it is instead a hard choice between TV (traditional, smart or with decoder), PC and tablet.
During the evening table, the reunited family still finds themselves in front of the new hearth, as Renzo Arbore sang: it is the television which makes for an hour to attach our smartphone to the charging socket. But only because it serves after dinner, instead, when on the sofa we pass our gaze between the cell phone and the smart tv, while we enjoy on a service in streaming our latest favorite series. And only late in the evening, to relax, we finally read a few pages of a novel about ebook.
Ranking of the most used device by period of the day
Do you find yourself on this typical day? More or less, grant us some license, it is the one well described by the research that Toluna, a consumer insights platform, has created for Hope interviewing a representative sample of Italians. And what emerges is that we are practically inundated with devices: half of the interviewees claim to own seven, of which 3 personal and 4 shared with other family members.
In the infographic below you can select the sample cluster to see its trend. For example, if you chose the group of the youngest, aged 18 to 24, from the right drop-down list, the smartphone row and the afternoon column would “light up”, indicating both the type of device and the period of greatest use of these tools. At the intersection of rows and columns, the point value can be found. If, however, one passes on to the older ones, that is those who have exceeded 65 years of age, one would notice that there is much more disconnection during the day and that traditional television plays a central role in media consumption, as well as it resists for them the use of “non-smart” mobile phones.
To conclude, it is always from Toluna’s research that it emerges that the top 3 providers of paid on-demand programs are represented in order by Amazon Prime, Netflix, and Sky. The respondents state that they have subscribed on average 2.4 season tickets per family, with various combinations of platforms. The most frequent users? Who has children up to 14 years.
The boom in online streaming has favored a shift from live to ac programsontenuti on demand, used mainly on tablets (66%) but also on PCs, smart TVs and mobile phones. And yet, still one in five Italians declares to resist and to have not yet activated any subscription. At the moment.