Home » “MyFerrari” the official App of the Maranello house

“MyFerrari” the official App of the Maranello house

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It is called “MyFerrari” and is the official APP of the Maranello house. Already the name, my Ferrari, projects into the world of dreams because obviously few in the world have a Red in the garage. “Ferraris – said Drake – are expressions of beautiful mechanics and, in any case – he added maliciously – they are machines that are desired”. This explains the concept of exclusivity that today widens the cords a little thanks to the APP that everyone can download for Apple and Android devices in eight different languages.

It must be said that Ferrari has produced just over 100,000 cars since 1947. Nothing. Up to 1970, among other things, fewer than 1000 cars were produced per year, while up to 1957, that is already 10 years after the foundation of the brand, it did not exceed 100 units per year. A real trifle.

Just to understand what these numbers mean, suffice it to say that Porsche manufactures in one year what Ferrari has produced from 1947 to today. Without considering the fact that once having a Ferrari meant being really rich: those who bought a Red in 1960, for example, were a bit like those who now have a helicopter. At the time, just 1,976,188 cars were circulating in Italy, with a density of 1 car per 21 inhabitants (compared to 30 million and 2 cars per inhabitant today …). Not only that: at the time just 28 percent of Italians used the car for their travels. In fact, from Maranello in 1960 only 306 cars left the factory, while still in 1970 only 928 cars were produced. A luxury, therefore reserved for very rich people.

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But let’s go back to the APP which in fact allows you to always be in contact with Ferrari and close to your trusted dealer. Exclusive and personalized content also available with a tap. A trick to make everyone feel like potential customers. Of course, many things can also be understood from this APP: there is the (textual) possibility to monitor “your fleet, to check the services performed on your car at any time and keep the guarantees and documentation of the car at hand. “. A section of the APP obviously aimed at those who have more than one Ferrari in their garage …

In any case, there is also the possibility of synchronizing your agenda with exclusive Ferrari events to receive information and invitations in advance. A couple of clicks and that’s it.

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