Home » New form of Hong Kong-made mobile games, player communication as the main axis, Many as 1 Break the market frame!-Hong Kong Economic Times-SMEs-Business Management Strategies

New form of Hong Kong-made mobile games, player communication as the main axis, Many as 1 Break the market frame!-Hong Kong Economic Times-SMEs-Business Management Strategies

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Some startups have launched a brand-new social platform to promote user communication with games. The new platform is different from the one-to-many model of mainstream social media and KOL. After the start, it gathers together, and it hits the market with a new model of “Many as 1”.

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The dedicated app of the social gaming platform “Starvikk” was launched in late March this year. The founder James Lo said that the company has been exploring various aspects of IG since 2019. In the past, it has also launched a “Live Challenge Platform” for users to provide challenges to KOLs. Or vote for a combination of KOLs that you want to cooperate with. Unfortunately, it is difficult for the platform to realize profitability, and market feedback is slow.

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In order to make his own products unique and meet market demand, James has made many researches. He pointed out that with the increasing development of technology, the communication between people has changed from the one-to-one model of ICQ and MSN to the one-to-many model of IG, Facebook, etc., saying: “The future of social media, or the next What is the next step? Will it be possible for all users to participate freely? KOL’s post is a typical example of one-to-many, and we launched Starvikk, which allows users to join a game anytime, anywhere, which is a kind of Many as 1 New model. It is also a new model not seen in the market for the time being.”

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Interpersonal interaction is the core of social platforms, and there is always a huge demand. The market potential of social gaming platforms is therefore endless. James uses the university O camp (Orientation Camp) as an analogy. Starvikk provides a platform like O camp to allow strangers to use games for social purposes. He said: “The classic social game “Truth or Dare”. Players learn about each other by asking questions and taking actions. Enthusiastic atmosphere. Our game platform is also similar in performance. It is mainly divided into three game areas: mini games, group puzzle solving, and matching games. The games are played with real players. Take “Two True and One False” as an example, A player tells three pieces of his own information, and the other party guesses which one is the false one. After getting to know the other party and find the other party interesting, you can further deepen your understanding.”

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James believes that the core of Starvikk is not limited to making friends of the opposite sex, and the focus is always on communication between people. Many of Starvikk’s users are from IG, which complements the Starvikk app. James pointed out: “One of the biggest benefits of the app is that it can quickly host different activities. For users, playing a game in the app is like participating in O camp. Everyone can be happy and get acquainted in the process. We hope to use this new thinking to seize market share early. We will build an online theme park like Netflix, with a variety of dating activities for users to choose, and bring a new model to the market.”

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