Reed Kylian Mbappé, striker of Paris Saint-Germain and player of the French national team, he joins Sorare, the startup that somehow invented fantasy football combined with the blockchain and NFTs.
As announced by the company, born in 2018 and listed over 4 billion dollarsMbappé will be both an investor (for an amount that has not been disclosed) and a testimonial and ambassador, together with colleagues such as Serena Willliams, Gerard Piqué and Rio Ferdinand. Conversely, Sorare is committed to supporting the footballer’s philanthropic enterprise, which is called Inspired By KM (Ibkm) and aims to help disadvantaged young people to learn about and exploit the opportunities offered by Web 3.0, by providing training, conferences, equipment and a special diploma to the guys who are part of the project; in addition, Sorare will also be auctioning a unique Mbappé digital card and all proceeds will go to charity.
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After all, the idea of fantasy football with NFTs is basically this: to bring fans closer to sport, rewarding them both with digital versions of their idols and with the possibility of win weekly rewards that turn into concrete experiences, in the real world. To date, Sorare has a catchment area of over 2 million people worldwide and collaborates with 250 sports organizations, such as the Spanish Liga, the German Bundesliga. and the American MLB, the historic Major League baseball.
Commenting on the news of his being the first footballer-ambassador, Mbappé said that “off the pitch, the most important thing for me is to help young people who could not have access to opportunities that others may havelike that of realizing themselves and achieving their dreams and bringing out their potential: I am aware that new technologies present enormous opportunities, which is why I wanted to collaborate with an ambitious and global technological brand like Sorare, in tune with the young people we want support dreams “.