Niantic and NZXR will accelerate the development of new kinds of AR experiences for the physical world metaverse. NZXR
San Francisco-based Pokemon GO mobile app developer Niantic has acquired NZXR, a New Zealand production company specializing in augmented reality (AR), without disclosing financial details. NZXR talent will join Niantic to design and develop multiplayer physical world AR experiences The fusion of both parties will help accelerate the development of new kinds of AR experiences for the physical world Metaverse.
According to VentureBeat, Niantic and NZXR are well-known for creating AR-first experiences, as well as helping create interactive apps and prototypes on mobile and AR headset platforms. Niantic also developed Ingress and rebooted Ingress Prime with the goal of creating AR experiences like Pokemon GO that millions of people can enjoy, and continues to expand the AR developer kit Niantic Lightship and third-party apps that support those experiences.
AR content uses context, location, and social interaction to expand people’s everyday experiences, and Niantic Lightship gives developers around the world the opportunity to create AR experiences that are as popular as Pokemon GO.
The main members of NZXR are from Magic Leap, who have created unique multiplayer AR experiences and software combining physical and digital worlds for mobile devices, AR headsets based on Qualcomm processors, and Magic Leap. Dozens of experience and support programs such as human AR displays. Niantic and NZXR will continue to share ways of perseverance that allow players to create, contribute and interact with digital objects.