On the new Samsung TVs you can see NFTs

NFTs have been among the most talked about topics of 2021, and this early 2022 seems to confirm the trend. Even at the unfortunate CES in Las Vegas, which is always the largest consumer electronics fair in the world, but it seems that it must postpone the expected return to normal, given the spread of the Omicron variant. Between one waiver and the next, the Consumer Electronics Show should start on January 5th; however, as always, important announcements come first.

Samsung, for example, has launched a renewed range of televisions, and apart from the usual improvements in various technologies, the real novelty has to do with NFTs. Which can now be seen comfortably on TV, thanks to the “NFT Aggregation Platform”, the gallery with an online shop that will be available soon for the range of MicroLed, Neo Qled and The Frame of the Korean group. On these models it will be possible to browse the main sites that offer Non Fungible Token and add the works to your personal collection, which will be the background to the televisions when they are not in use, thanks to the artistic features that distinguish the three families of models.

The Frame, for example, is a TV with a design that takes up a picture, with customizable frames and stand-by modes capable of transforming it into a piece of furniture. Those who already own NFT content can add them to the aggregation platform, and use them as a background. Which is always better than just showing them in the Metaverse, as Mark Zuckerberg would like.

Samsung has thought of all the details: “With the new platform, you can preview an NFT before you buy it and even learn about its history – from who created it, to what its blockchain metadata comprises,” reads the Press release. The Korean giant also notes that its “intelligent calibration” technology can automatically adjust the TV settings, so that the reproduced images match the specifications of the digital creation, as faithfully as possible.

A bold move, or a careful marketing choice? Given the popularity of NFTs, probably the latter more. Non Fungible Tokens today, are the prerogative of a very small elite of art and technology enthusiasts, and more than one has expressed doubts about their economic, artistic and conceptual value. So it is easy to predict that customers of the Korean company will be counting on their fingertips who will actually use these TVs to show their NFT collection. But in the meantime, the Koreans have already won their bet: to have their TV talked about in a fair full of TVs that hardly stand out from each other.