Relevant news alleges that OnePlus, which has merged with OPPO, may plan to split its positioning as the entry-level brand Nord, thereby highlighting that the OnePlus brand is locked in the positioning of top flagship products.
The Nord brand was launched by OnePlus in 2020. It was initially positioned in mid-to-high-end products, in order to expand its product line development strategy, and at the same time, it can also attract more consumer support through product positioning differentiation.
However, The Mobile Indian website quoted sources as saying that the Nord brand may operate in an independent form in the future. In addition to continuing to develop as an independent brand, it will also have its own operating team and sales channels and other resources, and will be colored in light blue. Brand identity.
In addition to mobile phone products, related news also pointed out that the Nord brand will also launch its own TVs, wearable devices, power banks and other accessories in the future, and it is also expected to launch its own IoT device products. The overall form may be similar to the Redmi or POCO split from Xiaomi. brand, so it may also launch flagship mobile phone products with affordable prices in the future.