Home Health Online purchases: in Italy we are at 34 billion euros

Online purchases: in Italy we are at 34 billion euros

by admin
Online purchases: in Italy we are at 34 billion euros

The numbers come from the research carried out by the Digital Innovation Observatories of the Politecnico di Milano: B2c product ecommerce in Italy reaches 34 billion euros (+ 10% compared to 2021). And in this case, the food sector shows a + 17%, the furniture sector a + 14%. Positive also clothing (+ 10%) and beauty (+ 8%).

Consumption, digital payment? It has to be easy and safe

by Luigi dell’Olio

02 Maggio 2022

“Growth in absolute value – explain the researchers – back to pre-pandemic levels: after the acceleration of the last two years (+8 billion in 2020 and +5 billion in 2021), online in 2022 is growing by “only” 3 billion euros. This increase, albeit reduced, allows the product eCommerce to gain another percentage point of penetration: the incidence of online consumption on total consumption in fact goes from 10% in 2021 to 11% in 2022“.

The attention of online retailers is aimed at optimizing processes, not only in an omnichannel key, and at experimenting with solutions capable of satisfying new consumption trends.

E-commerce, phygital solution for young brands

by Luigi dell’Olio

02 Maggio 2022


See also  National Games table tennis mixed doubles Xin Wen combination swept the promotion finals PK Cao Wei/Wang Manyu_刘诗雯

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy