Two million smartphones sold in Italy in just 3 years, therefore in a relatively short period of time and also with a considerable acceleration, given that this milestone was reached just 6 months after the first million.
This is an excellent time for the Chinese Oppo, which last March has in fact celebrated the first million mobile phones sold in our country, ad August scored one growth of 246% for smartphones delivered and precisely now it breaks through the two million ceiling, according to Gfk data referring to the last one September.
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At the moment the company is fourth in Italy, with one market share of 14% (in front there are Xiaomi, Samsung and Apple), and obviously intends to improve even more. In his own way, however: “We want to grow, but not just from the point of view of numbers, we don’t just want to build mass – he told us. Isabella Lazzini, CFO of Oppo Italy – We want to grow in the high-end “. This is perhaps one of the characteristics that most distinguish Oppo from other Chinese brands that have conquered and are still conquering more and more space in our country, such as OnePlus (which now belongs to it) and Xiaomi, which especially at the beginning focused only on low prices and convenience.
“We immediately tried to position the brand at the top, to make it perceive as a premium product – Lazzini told us again – also through communication, initiatives, advertising”. It works? It seems so: “In the last 6 months, according to Gfk, the so-called brand awareness (consumer awareness of the brand, ed.) has grown from 50 to over 70% “. In general, Italy is a very important market for Oppo: “It is the first in Europe and there is great attention from the parent company for our country, where some initiatives and solutions destined for to others”.
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According to Lazzini, there are two main reasons for this appreciation of Italians for Oppo: “The quality of our products, also in relation to the cost (Oppo has 17% of the market in the 350-600 euro range, ed) and theinnovation that we carry, such as the microscope integrated into the Find X3 Pro or the prototype of the X Rollable with an unrolling screen. These are all solutions that allow the final consumer to understand how much new technology is coming from China ”. In Italy, however, the most popular smartphone is the Reno6 (here our proof of the Pro version), which is selling at four times faster than the previous Reno4.
Oppo is headquartered in the Chinese city of Dongguan, where it was founded in the early 2000s, employs over 40,000 people and is active in over 50 countries, has 6 research institutes and 5 development centers and a design center in London. It is the fourth smartphone manufacturer in the world and definitely looks to the future with confidence, as is understandable given these data, and even with peace of mind, unlike what it can do in this field. compatriot Huawei, after the obstacles put in its way by the United States. When we asked her why the company was spared the unwanted attention of Trump and Biden, Lazzini gave us a diplomatic but clear answer: “We produce hardware, not networks”. And that’s enough, at least for now.
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