Earlier this year, Oppo he presented Find X5 Proits flagship smartphone, which stands out above all for the advanced imaging capabilities. Thanks to the first proprietary image processor – Marisilicon X – to the collaboration with the legendary Swedish camera manufacturer Hasselblad and a five-axis stabilization system, the smartphone allows users to take pictures at their best in any situation.
To engage photographers, Oppo started one collaboration with Getty Imagesone of the most important photographic agencies in the world, from which the “Reinterpret Your Moment” initiative was born: Getty will provide insights on five themes (Reproducing Paternity, Reinterpreting the World of Work, Age is Just a Number, Women from Portray, The New Stages of Success), which users with Find X5 Pro will be able to interpret creatively through their photographs.
Smartphone
Oppo Find X5 Pro, our first impressions
by Andrea Nepori
For the duration of the project, Oppo will make the Find X5 Pro available to 20 Getty Images photographers, who will use the new smartphone functions to create works that reflect one of the selected themes.
Getty Images will also use its curating expertise to include the campaign shots in its global online library GettyImages.com.
“Oppo has always supported the idea of allowing users to interpret the world through the lens of their smartphone,” said William Liu, Vice President and President of Global Marketing at Oppo -. “We believe the Find X5 Pro will allow even more people to reveal their inspirations through photography.”
“The” Reinterpret your moment “initiative is focused on our photographers, who will give life to new visions about fatherhood, the modern world of work, age, women and the new stages of success, challenging stereotypes and also reflecting what consumers want to see, ”added Kate Rourke, Head of Creative Insights, Apac.