The discontinuity caused by the Covid 19 pandemic is there for all to see. And it is equally evident that several Italian companies have definitely pushed the accelerator pedal on digital transformation projects.
While the state of emergency risks widening the technology gap between companies, it is equally true that organizations that are more ready to manage change by investing in innovation can increase their revenues up to five times faster than laggards.
Loading…
This was stated in the Technology Vision 2021 report produced by Accenture, which confirms a widely debated assumption in recent months: technology has been a lifeline for the operational continuity of many companies, especially during the first lockdown, and has favored the birth of new ways of working, interacting and doing business, changing (perhaps forever) the expectations and behaviors of consumers.
And it is precisely in a context in which companies are called to reinvent themselves that the most courageous and visionary leaders will define the new scenarios. Those who bet on technology, in other words, can think of condensing changes in the space of one or two years that probably would have required ten, with a very positive impact on turnover growth.
Reinvent yourself to seize opportunities
«To respond to the pandemic – noted Fabio Benasso, president and CEO of Accenture Italy – large and small companies have ushered in a new era of rapid transformation and now the country system needs to invest in skills that guarantee sustainable and strategic growth. And it is on this level that technology plays a decisive role, but it must be applied not only in a combined way, but with vision and intelligence, in order to be able to differentiate and produce greater value “.