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Pinterest 2021 worldwide and in Italy

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Pinterest 2021 worldwide and in Italy

In early February, Pinterest released its fourth quarter 2021 results. Pinterest reports fourth quarter revenue of $ 847 million, up 20% year-on-year. Adjusted EBITDA was $ 351 million for the fourth quarter, and net income was $ 175 million for the fourth quarter.

“We took major steps in 2021 with the launch of our core technology to deliver a video-centric publishing platform. And I am proud to say that for the first time we have exceeded $ 2 billion in revenue for the year, growing by the 52% from the previous year, and we have reached our first full year of Gaap profitability, ”said Ben Silbermann, CEO and co-founder, Pinterest. “As we look forward to 2022, we plan to further invest in our business as we scale the distribution of Pin idea through our creator-led content efforts and enhance our core Pinner experience and shopping to make Pinterest the destination for inspiration. and action on the Internet “.

This is despite the fact that 2021 closed with 431 million global monthly users, down 6.1% year-on-year, and the decline is even greater than the peak, in the first quarter of 2021, of 478 million monthly users. US users go from 98 million at the end of 2020 to the current 86 million. Down 12%. And those in the rest of the world drop by 4% from 361 to 346 million.

If this is the general negative trend, this is not the case for Italy specifically. Audiweb towards the end of last week released the data relating to the total digital audience in December 2021. Compared to 2020, internet use on an average day recorded an increase of 8.2%, with daily use still growing via mobile. it reaches 77.5% of the population between 18 and 74 years (+ 12.8%) and almost 90% in the average month.

If this, in a nutshell, is the photograph of the use of the Internet in our country, the data of the survey institute relating to the use of Pinterest in Italy are in absolute contrast to the trend at a global level. In fact, in December 2021 Pinterest users on the average day were 4,222,445 compared to 3,668,963 at the beginning of the year. Up by 15.1%. And monthly users went from 21,243,225 in January to 21,758,667 in December, equal to a growth of 2.4%.

Data that not only show how, in fact, Pinterest’s audience is growing in Italy, but also that its use is intensified, as shown by the increase in users on an average day. In short, in our country Pinterest is of absolute importance, even if it is neglected in most of the presence strategies on the various social platforms of companies, institutions and organizations. A success built also thanks to the absence of hate content and “fake news” which instead, as we know, are a relatively minimal but no less dangerous part of the contents circulating on other social networks.

Little is said about it precisely because on Pinterest there are practically no fights, hatred or fake news. And therefore there are no controversies that spark debates. Yet he is the true social of images. “A visual search engine” as it defines itself. Pinterest is not only loved by designers, architects, painters, photographers and artists of all kinds, but also by many companies who appreciate its different atmosphere than Twitter or Facebook, as the social media editor of Avvenire rightly points out. If, as it most likely is, you have not yet included Pinterest among the social networks on which to be present, it is absolutely time to do so, also due to the growing push on “social commerce” by the platform.

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