New Renault idea: “Meguppa feat Fast Animals and slow Kids”, that is the first cover recorded in a 100% electric car, in this case the 100% electric Megane E-Tech. The song, available in all digital stores, was in fact recorded right inside the new electric machine, in search of new sounds and styles to experiment. And everything has deep roots: “Clio MTV advertising, which went down in history as Getuppa – explained Biagio Russo, Marketing Director of Renault Italia – was a milestone in the history of advertising, positioning itself in the memory of what it is also known as “MTV Generation”. It is part of Renault’s history and roots. With MEGUPPA we renew the myth, speaking directly to that MTV Generation that has grown today and is the heart of the Megane E-tech 100% electric target, through an activation that breaks conventions, where the performance and silence of the electric fill the notes of an iconic cover created by Fast Animals and Slow Kids, which becomes the anthem of our Renaulution. “
by Vincenzo Borgomeo