That football was not in good health and cryptocurrencies and blockchains had intervened financially in “tackle” to save it, someone says “buy it” is nothing new. Saturday evening in Rome, setting of the Olympic stadium, with it.italiantech we were spectators not so much of a match, but for those who had not noticed it, of another page of written innovation, not so much on the pitch, where everything seems to move too slowly and with less spectacle than what happens outside the field. At the intersection of media, tech and football business.
It explains why what should have been “Mou Day”, the day in which the historic coach that the Nerazzurri will never forget for the treble, turned not so much or better, not only, into “Totti Day”, as many have pointed out. given the great return of the symbol of the Giallorossi team, after two years at the Olympic Stadium. But on the day when the blockchain, or crypto-football as someone already likes to say, has sanctioned a leading role, underlining how cryptocurrency companies want to play an increasingly central role in the football of the future.
The return of the symbol of Rome to the stadium where he made millions of Roma fans fall in love with the game of football and beyond, was paradoxically dictated not by football reasons, for him who was the King for a period, but by an agreement with Digitalbits, sponsor and global bank provider of both Suning’s Inter and Roma of the Friedkin. After Saturday’s anticipation with the presence of the former Giallorossi captain sitting in the stands, in fact, on Monday morning Al Burgio, founder of Zytara, the company underlying the blockchain DigitalBits, officially presented Francesco Totti, as new “ambassador”. Event in grand style, in the center of La Lanterna in Via Tomacelli, also in the presence of representatives of the institutions of the Italian sport government for which it is now clear that “the world of new technologies is going on relentlessly and that it also represents a challenge for everyone and an opportunity for the sporting institutions themselves. Because football and sport are intercepting innovation before others and through fan tokens and NFTs they will allow fans to interact in a completely new way with players and club choices “.
To us, who with a feeling perhaps still between the naive and nostalgic of those who grew up dreaming of “the spoon”, who already foresaw that there could be a rapprochement between Totti and “his Rome”, Francesco clarified “that the partnership has given and will give an opportunity to stay closer to the Friedkins “but that” the two paths at the moment are crossed only off the pitch “.
To bring Francesco Totti back to the Olimpico is therefore the blockchain
The agreement with Digitalbits what’s up your cryptovalute XDB it was signed for a base amount of 5 million euros which could rise to 8 with a variable linked to the trend of the currency itself. Figures that could impress but which are actually in line with the already impressive numbers due to the state of difficulty in which the accounts of many companies, of the agreements signed by Zytar Labs LLC (the company that manages the Digitalbits platform): 85 million euros for Inter, with the support of DigitalBits Foundation e 36 million euros to Rome. Figure, divided – as reported by the Gazzetta dello Sport in 5 million in 2021-22, 10 million in 2022-23 and 21 million in 2023-24.
Many have paid attention to one issue: the risk that these companies and these revenues are actually “virtual”, like the coins themselves. In fact, one part of the agreements per season is the guaranteed minimum in euros, while another is paid in Digitalbits tokens, whose rate of variability is very high.
Roma – Inter opponents on the pitch, something more outside. Where also in the media was in the days following yesterday’s press conference, the match of Totti and Digitalbits.
Beyond the financial data, he notes something else for the football to come. Because not only clubs, therefore, but also the history of football is getting closer and closer on a global level, to natively digital partners, the latest Floki, a variant of Dogecoin, announced in recent days as the new jersey sponsor of Napoli. More and more at the center of the decision-making processes of clubs and real partners as well as mere sponsors, able to capture the scene and determine a return – at the moment only in the stands and as a spectator – of one of the legends of Giallorossi football, an event that for two years, that is, since Totti officially left the company, it had not occurred. After the football clubs, the blockchain also breaks through its symbols and precisely for this reason what is striking is this determinism: because the line drawn seems to want, not only to involve fans in decisions that the most skeptics define as “marginal”, such as the color of the jerseys, the layout of the coach or wanting to be on board in a fan ownership process – for which the fan is the owner of his own club in a sort of digital shareholding – but to make technology become more and more protagonist blockchain, to reach the youngest and most digitally advanced public, now also the most nostalgic, and above all to affect market and corporate decisions, in the construction of new stadiums and infrastructures and we will soon discover it, in legendary returns.
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