It is not one of many words, British singer-songwriter Kate Bush: he hasn’t posted anything on his social media channels since last May. Understood as May 2021. Yet a few days ago he could not help but comment on a news that concerns him, and that concerns in particular Running Up That Hillone of his most famous songs.
Famous but almost unknown to the younger audience, at least until now. The news is that 37 years after its first release, Running Up That Hill has returned to the top of the charts: at number 8 on the UK Chart and above all at the first position of Spotify’s Top 200 in the United States and at second in the world rankings of the well-known streaming platform.
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What happened? It happened that on May 27 on Netflix the first part of the new season of Stranger Things, a serial that made nostalgia for the eighties its distinctive feature. It happened that Running Up That Hill is part of the soundtrack of the series and that so the youngest they were able to listen to it and discover it (a bit like at the beginning of 2020 they did with Dungeons & Dragons). Listen to it, discover it, love it and make it splash to the top of the streaming charts.
Within a couple of days, Running Up That Hill touched i 2.5 million daily streams in the US on Spotify alone (against a previous average of 20 thousand per day) and 8 million worldwide, overtaking a giant of modern music like Harry Styles with his As It Was.
And so the singer decided to thank the fans, old or new they are: “Maybe you have heard that the first part of the fantastic and exciting new season of Stranger Things was released on Netflix – he wrote on his site – Contains the song Running Up That Hill which is getting new life from young fans who love the show (I love it too!). For this reason, Running Up That Hill is in the rankings all over the world and has entered the UK ranking at number 8. It’s all really exciting! Thanks a lot to everyone who supported the song. I am waiting with bated breath for the rest of the series in July ”.
Power of streaming (of series and music), of the Net and of word of mouth from social networks. As Fleetwood Macs knowwhose Dreams returned to the charts in 2020, 43 years after publication, thanks to a video viewed over 75 million times on TikTok.