Counterpoint Research has published the new report on the smartwatch market, relating to the second quarter of the year. According to analysts, the industry has grown 27% in twelve months, with Apple still holding the top spot for number of users, close to 100 million. In the reference period, however, it is Samsung to obtain the greatest rise, with a + 43% year on year. The report points to the excellent sales of the Galaxy Watch 3 and Watch Active 2 as the reasons for the success. Samsung is currently estimated to hold around 7.6% of the global smartwatch market, still behind Huawei’s 9.3% and Apple’s 28%.
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Counterpoint recalls that the Korean giant recently launched the new line of Galaxy Watch 4, the first in its history to abandon the home operating system Tizen OS in favor of Wear OS, developed by Google. This could push even more consumers to switch to the Galaxy, given the compatibility extended to all the apps present to date on the Play Store related to wearables. For its part, the transition from Wear OS to HarmonyOS could cause Huawei to lose percentage points.
Remaining in the niche of the segment, Garmin consolidates its role as a brand loved above all by sportsmen: the company’s wearables have grown by more than 60% since 2020, such as to earn the brand fifth place globally (5.8% ), immediately after the fourth place of imoo (6%), a manufacturer of smartwatches for children.